Art Direction & Photography - Born Naked

A project collaborate with Romy Alfasi. Throughout human history we divide into groups, the chameleon changes its skin to survive. So do we. Social survival in human history is paramount. This project seeks to remove these social and cultural limitations, allowing each person to celebrate his individual identity. Through a personal interview We tried to analyze each and every one of these were taken part in the project and using the collected information we created an alternative alter ego in the form of clothing, makeup and space. Based on an understanding that our identity is dynamic, temporary - which frees us from the obligation to maintain one closed and final identity. The project seeks to break away from gender rules, social expectations and above all - to break the word 'identity' from the word 'identical '. We we're all born naked, above that - everything is possible.